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In a complex industry known for long sales cycles,
connecting with the right customer is everything.

PRODUCT STRATEGY & GO-TO-MARKET SERVICES

We help coretech and insurtech providers find, engage, and close with decision-makers who need their solutions.

Find & Target Market Opportunies

Identify your best market segment opportunities, target the priorities and pain points of key decision-makers, and position your offerings as the ideal solution to buyer needs

  • Market-fit analysis

  • Buyer persona development

  • Product positioning & messaging frameworks

Accelerate Sales

Play to your strengths and exploit competitor weaknesses, validate and quantify the business value you deliver, engage the right tech buyers, and close deals faster

  • Product and competitive analysis

  • Commissioned research & ROI frameworks

  • Customer-centric sales tools and templates

Build Market Presence

Raise your visibility and engagement with buyers, spotlight client achievements, showcase your success, and increase adoption

  • Website copy & thought leadership content

  • Compelling case studies

  • In-depth white papers, special reports, and eBooks on market & tech trends

Strengthen Product & Market Position

Align R&D with your strategic opportunities, anchor features in compelling business value, accelerate execution, and fill critical skill or resource gaps

  • Strategic roadmap guidance

  • Customer-centric product collateral

  • Fractional product management & marketing services

THE CORETECH INSIGHT ADVANTAGE

Decades of IT leadership, research, sales, and marketing experience with leading companies, including:

  • Deloitte

  • Oliver Wyman

  • NJM Insurance

  • Gartner

  • BriteCore

This experience on “both sides of the table” drives our three-in-one mix of capabilities.

Market Intelligence & Research

Product Advisory

Hands-on Execution Support

  • Continuous tracking of insurance technology trends

  • Deep analysis of insurer
    buying patterns

  • Competitive landscape monitoring

  • Product positioning and differentiation

  • Market entry strategy development

  • Growth opportunity identification

  • Sales enablement processes and tool creation

  • Product & marketing content development

  • Fractional product management & marketing services

Unlike traditional advisory firms, that offer research but leave the execution to you,
or generalist marketing agencies, that create content but lack domain expertise,
Coretech Insight combines deep insurance industry knowledge, strategic insights,
and hands-on help to take action.

CUSTOMER SUCCESS STORIES

Platform Value Validated

Challenge: A leading coretech platform provider was seeking new ways to quantify their platform's business impact for insurance carriers, to help buyers justify and speed investment decisions.

Solution: We conducted a comprehensive analysis that demonstrated the business value of faster speed-to-market for new products enabled by this coretech platform.

Impact: Demonstrated platform ROI of tens of millions over five years, providing compelling proof points to inform and accelerate sales conversations.

Roadmap & Go-to-Market Strategy Revamped

Challenge: A core system vendor wanted to pursue upmarket opportunities but lacked clear visibility into capability gaps that could limit success with larger carriers.

Solution: We executed a detailed product assessment covering 150+ capabilities across 20 lines of business, benchmarked against coretech market leaders.

Impact: Identified critical product gaps and opportunities that shaped the vendor’s roadmap and go-to-market strategy, enabling them to set the stage for work with new market segments.

Modernization Benefits Quantified

Challenge: A P&C coretech vendor wanted to articulate tangible benefits of platform modernization to prospective clients.

Solution: We developed a series of case studies documenting operational improvements, cost savings, and growth enablement through the adoption of this platform.

Impact: Demonstrated significant improvement for multiple clients, such as a 30%+ reduction in operating costs, creating compelling evidence for others considering modernization.

Market Expansion Accelerated

Challenge: A P&C platform vendor identified an attractive market segment but lacked the insights needed to craft targeted messaging and an entry strategy.

Solution: We provided comprehensive market intelligence and buyer persona analysis, translated into segment-specific value propositions.

Impact: Equipped sales and marketing teams with focused messaging, recommended events, and a competitive matrix with specific talking points for top competitors enabling confident expansion into an under-developed market segment.

Are you ready to create the next chapter of your success story?

Reach out to schedule a free consultation below.
We’re ready to listen and discuss your product and market challenges and opportunities.

info@coretechinsight.com | +1 (908) 391-0950